JetBlue Airways is adding a new a la carte item to the menu of features and fees that airlines are currently exploring; the Pillow / Blanket. We do not currently compare airlines on the charge (or lack of a charge) for pillows and blankets, but we may now have to add it.
The pillow and blanket package is available for $7 and is of course reusable. So assuming that you remember it for your next flight, you will not have to purchase it again. It also features a new fabric technique that blocks out all the bad stuff that kept you away from asking for a pillow or blanket in the first place. In addition, you will receive a $5 coupon to Bed, Bath and Beyond with the pillow and blanket.
So assuming you don’t already have the 20% coupon that we get weekly in the mail from Bed, Bath and Beyond, the $5 coupon makes the package only really $2 cost to you.